# Brand kit

> How to write and show CLOUD: logo files, the orange palette, the share image, and naming rules for CLOUD, $CLOUD and CloudOnRH.

Canonical: https://cloudonrh.com/docs/brand/
Use these when you write about or feature CLOUD.

## Names

- Project: **CLOUD** (all caps in headings, "Cloud" is fine in running text).
- Ticker: **$CLOUD**.
- Handle and shorthand: **CloudOnRH**.
- Community: **the onchain $NET community**.

## Logo

- Mark (SVG, transparent): [/assets/cloud.svg](/assets/cloud.svg)
- App icon, 512 px: [/assets/favicon-512.png](/assets/favicon-512.png)
- Share image, 1200 × 630: [/assets/og.jpg](/assets/og.jpg)

The mark is a smiling cloud. Keep the face; it is the identity.

## Colours

| Role | Hex |
|---|---|
| Orange | #FA8C1B |
| Deep orange | #F26A16 |
| Ink | #1B0F07 |
| Cream | #FFF7EE |
| Lime (buttons) | #CCFF00 |

## Type

Unbounded for headlines, DM Sans for text.

## Rules

- Do not present CLOUD as a Cloudflare product, and do not use Cloudflare's own logo to represent CLOUD.
- Always include the contract address when you post a trading link.
- $CLOUD is a memecoin paired with tokenized $NET. It does not represent Cloudflare equity, and holders cannot redeem assets from the Vault. Not an investment product. CLOUD is not affiliated with Cloudflare, Inc., Robinhood, LONG, or Uniswap.

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$CLOUD is a memecoin paired with tokenized $NET. It does not represent Cloudflare equity, and holders cannot redeem assets from the Vault. Not an investment product. CLOUD is not affiliated with Cloudflare, Inc., Robinhood, LONG, or Uniswap.